FOR IMMEDIATE RELEASE
Joy of Beauty® August 30, 2024
Contact: Yvonne J. Medley, (240) 356-3146, [email protected]
Joy of Beauty® and Indie, Maryland based small business to showcase Inclusive Body Care Products at Beauty World: Dubai October 28 – 30, 2024. The region’s largest international trade fair for the beauty and wellness industries!
We are thrilled to announce that Joy of Beauty® will be featured at Beauty World: Dubai this year! As a pioneering body care brand, we are dedicated to helping spas expand their offerings to be more inclusive. Our products are thoughtfully formulated with diabetics and health-sensitive communities in mind, empowering spas to cater to a diverse clientele, including those who identify as diabetic, senior citizens and more.
Joy of Beauty® is proud to be an American American Woman owned brand that champions non-toxic, vegan, and cruelty-free products made from natural ingredients. We address the needs of an often overlooked community that has limited access to specialized products, ensuring they have natural products that can be used on them during spa treatment.
Visit Joy of Beauty® at the USA Pavilion in Hall Z3 H13, where we will showcase our latest formulations and highlight the importance of spa inclusivity. Join us as we continue to make a positive impact in the beauty industry.
Here are our featured products that will be showcased at Beauty World: Dubai in October!
Joy of Beauty® Strawberry Seed & Kokum Whipped Body Butter Scrub ** Show Debut**
Technical Details: Our Body Scrub comprises key ingredients such as whipped Kokum Butter, Squalene Oil, Rosehip Oil, to provide optimum moisture. A little bit goes a long way because strawberry seeds don’t dissolve in water like sugar and salt crystals, and this can be easily removed while in the bath or shower for at home use.
Spa Use: Estheticians apply this scrub to their clients neck, shoulders and décolleté area by gently massaging it in and removing with warm towels. You can exfoliate the body with this on areas you just removed hair via wax or sugaring. Massage Therapists can apply this as a part of a back massage, foot massage, or entire body massage and easily remove with warm towels. Manicurists can apply this scrub as a part of exfoliation for their manicures and pedicures.
At Home Use: Dispense a small quantity of the scrub onto dry or wet skin, and massage vigorously to allow the gentle exfoliation of strawberry seeds. Rinse off using water or a paper towel. Repeat as needed. The butter ensures intense moisturization, leaving your skin exceptionally supple, while the seeds contribute to a smooth texture. For optimal results, use weekly on the entire body, either in or out
Joy of Beauty® Lemon & Rosemary Body Oil
Back Bar Size: 16 oz/473 ml, Retail Size 4 oz/118 ml
Technical Details: Oil by itself is not a hydrator (water is) but it can lock in hydration that is already in and on the body by sealing it in. These exquisite blends of non comedogenic oils help moisturize and keep the skin hydrated.
Spa Use: Estheticians and Massage Therapists can apply this oil as a finishing treatment to the clients décolleté, neck, shoulders area at the end of a treatment. Manicurists can use this oil to conduct the leg/foot, hand/arm massage.
At Home Use: Following your shower, apply 1-2 pumps of the body oil to your hands while your skin is still damp. Rubyour hands together and generously massage the oil onto wet or damp skin across your entire body. Continue this process until your skin from the neck down is thoroughly moisturized.
Joy of Beauty® Cuticle & Nail Oil
Back Bar Size: 1.9 oz/56 ml, Retail Size .50 oz/14.8 ml
Technical Details: Use this spill proof, mess proof formula throughout the day to hydrate your nails, cuticles and even use it to moisturize your hands and the webs of your fingers.
Spa Use: Manicurist, Estheticians, and Massage Therapists can provide a luxurious finishing treatment by applying and massaging this into your clients nails and cuticles at the end of a treatment and “gift” them the roll on as a Thank You.
At Home Use: Use the oil to massage into your cuticles and nails throughout the day, particularly after washing your hands. Ideal for both natural nails and artificial nail enhancements.
Who/What: Joy of Beauty® attends Beauty World:Dubai
Where: Dubai World Trade Center, Sheikh Zayed Road – Trade Centre 2, Dubai – United Arab Emirates, USA Pavilion Hall # Z3 H13
When: October 28 – 30, 2024
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Website: www.JoyofBeautyBrand.com
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Joy of Beauty ™️ Debuted its Poppyseed & Kokum Whipped Body Butter Scrub at CosmoProf North America on July 12-14, 2022. The brand has been around since 2018 but has grown from two - seven SKUs to round out this entire body care line. “Being a vendor at the leading business-to-business beauty event in North America was an exhilarating experience.” Joy of Beauty ™️ showcased their products amongst other Black-owned beauty brands in the highly anticipated “Discover Black Owned Beauty Section”, located in the West Hall. Spectators and prospective buyers gleefully participated in a hands-on demo experience from the brand owner, Joy A. Johnson, walking away with new knowledge of the Diabetic-Friendly brand. The competition, sponsored by Glosswire, in partnership with Cosmoprof North America, featured over 80 beauty entrepreneurs who pitched their inspiration behind their brands.