Joy of Beauty ™️ Debuted its Poppyseed & Kokum Whipped Body Butter Scrub at CosmoProf North America on July 12-14, 2022. The brand has been around since 2018 but has grown from two - seven SKUs to round out this entire body care line. “Being a vendor at the leading business-to-business beauty event in North America was an exhilarating experience.” Joy of Beauty ™️ showcased their products amongst other Black-owned beauty brands in the highly anticipated “Discover Black Owned Beauty Section”, located in the West Hall. Spectators and prospective buyers gleefully participated in a hands-on demo experience from the brand owner, Joy A. Johnson, walking away with new knowledge of the Diabetic-Friendly brand. The competition, sponsored by Glosswire, in partnership with Cosmoprof North America, featured over 80 beauty entrepreneurs who pitched their inspiration behind their brands.