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Joy of Beauty® is an award-winning body care and lifestyle brand, recognized for its commitment to inclusivity and clean beauty. We specialize in formulating and manufacturing premium natural products that empower spas to expand their offerings and better serve a diverse clientele. Our line is specifically designed for diabetics, individuals in health-sensitive communities, and their caregivers, ensuring that everyone can enjoy a luxurious spa experience.

Our products cater to those living with diabetes, cancer fighters and survivors, the elderly, allergy-prone and sensitive skin individuals, new and nursing mothers, and people with limited mobility. By offering a range of body care solutions tailored to these often overlooked communities, Joy of Beauty® enables spas to provide a truly inclusive experience.

We are proud to be a vegan, cruelty-free, toxin-free brand with no artificial dyes or fragrances. As an American, Woman-owned, Black-owned business based in the USA, we uphold the highest standards of quality and ethics in everything we do.

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MEET THE FOUNDER & CEO

Hi, I'm Joy 👋🏾

I’ve been in the beauty industry since 2007, bringing passion, expertise, and a heart for service to every client I meet. From international education roles to runway makeup at New York Fashion Week, my career has always been about blending artistry with care—and making beauty accessible to everyone, especially those with health challenges.

Highlights at a Glance

Global Educator for brands like Refectocil, CaronLab Wax, Ardell Lashes, and China Glaze

Runway & Editorial Work for Nars, Lancôme, NYFW designers, and magazines like Ebony and Good Housekeeping

Philanthropy: Founder of Survive & Thrive, offering free beauty services to cancer fighters every month

Specialties: Lash lifting/tinting, diabetic pedicures, holistic beauty education

My passion for beauty began early, but it grew deeper when I saw how beauty could restore confidence during life’s hardest battles. Inspired by my late mother—a fashion model and American Airlines flight attendant who lost her life to metastatic breast cancer—I dedicated my career to ensuring beauty products and services are safe for everyone, including those facing serious health conditions.

I’ve been privileged to:

• Educate professionals worldwide through American International Industries and other leading brands

• Work with top designers like Tadashi Shoji, Jill Stuart, and Altuzarra at New York Fashion Week

• Appear on ABC News and in national publications for my efforts to support cancer survivors and create inclusive beauty experiences

In honor of my mother and aunt, both cancer fighters, I created two candles for the Joy of Beauty® line—symbols of resilience and light in the face of struggle.