About Joy of Beauty®

Joy of Beauty® is a halal, award winning diabetic and immunocompromised friendly body care and lifestyle brand that formulated and manufactures body care and merchandise products that cater to diabetics, those in health-sensitive communities, and their care givers.

MEET THE FOUNDER & CEO

Hi, I'm Joy 👋🏾

I’ve been in the beauty industry since 2007, bringing passion, expertise, and a heart for service to every client I meet. From international education roles to runway makeup at New York Fashion Week, my career has always been about blending artistry with care—and making beauty accessible to everyone, especially those with health challenges.

Highlights at a Glance

Global Educator for brands like Refectocil, CaronLab Wax, Ardell Lashes, and China Glaze

Runway & Editorial Work for Nars, Lancôme, NYFW designers, and magazines like Ebony and Good Housekeeping

Philanthropy: Founder of Survive & Thrive, offering free beauty services to cancer fighters every month

Specialties: Lash lifting/tinting, diabetic pedicures, holistic beauty education

My passion for beauty began early, but it grew deeper when I saw how beauty could restore confidence during life’s hardest battles. Inspired by my late mother—a fashion model and American Airlines flight attendant who lost her life to metastatic breast cancer—I dedicated my career to ensuring beauty products and services are safe for everyone, including those facing serious health conditions.

I’ve been privileged to:

• Educate professionals worldwide through American International Industries and other leading brands

• Work with top designers like Tadashi Shoji, Jill Stuart, and Altuzarra at New York Fashion Week

• Appear on ABC News and in national publications for my efforts to support cancer survivors and create inclusive beauty experiences

In honor of my mother and aunt, both cancer fighters, I created two candles for the Joy of Beauty® line—symbols of resilience and light in the face of struggle.